Meet The Exit Strategist

HI! I’m a business strategist with experience on both sides of the table — as an owner, buyer, seller, and advisor.

I built and exited a small business, and spent years in Big 4 consulting, including as a digital and customer strategy leader at Deloitte Digital, helping organisations design scalable, commercially sound businesses.

Alongside this, I’ve worked across M&A, supporting the buying, selling, and integration of businesses, and advising owners on what actually drives value in the real world.

Today, I partner with business owners to help them step back from day-to-day operations and build businesses that work without them — whether they choose to keep them or sell on their terms.

  • Sloan Fellow (MBA) London Business School

  • Graduate Australian Institute of Company Directors (GAICD)

  • TEC "CEO of the Year" as a small business owner

Rowena Frith, founder of The Exit Strategist
Rowena Frith, founder of The Exit Strategist
I do this work because I enjoy helping capable people untangle complex businesses and regain control. And feel human again.

Get in Touch

Reach out anytime for advice on preparing your business for a smooth exit.

Phone

+61(0)418669932

Email

hello@theexitstrategist.com.au

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